LINE FRIENDS is a global brand born from the characters of the messaging app LINE. It features adorable characters like Brown, Cony, and Sally. The brand is very popular in Asia and has spread worldwide. LINE FRIENDS collaborated with BTS to create BT21, a series of characters inspired by the group. It has also worked with brands like Netflix, Starbucks, and Minions. These partnerships have reinforced its image as young, playful, and connected to pop culture.
